Google Confirms August 12 Event as Pixel 11 Price and Color Leaks Surface

 

Photo Credit: Image courtesy of Google / Seeking Alpha / TechCrunch

Google has confirmed that its next Made by Google hardware launch event will take place on Wednesday, August 12, 2026, live in New York City. The event, scheduled to begin at 6 p.m. ET, is drawing significant attention from consumers, developers, and industry analysts as Google prepares to unveil its next generation of devices.

This schedule follows a trend from last year when the company shifted away from its traditional October launch cycle, opting instead for an August showcase to introduce its hardware and AI-powered upgrades.

Fast Facts: Made by Google 2026
Event Name	Made by Google Launch
Date & Time	Wednesday, August 12, 2026, at 6 p.m. ET
Location	New York City
Reported Market Availability	August 20, 2026 (based on leaks)
Hardware Details	Not yet officially confirmed by Google

While Google has verified the event details, leaked retail listings have revealed possible pricing, storage options, and color configurations. According to a comprehensive European market report by Dealabs, Google is planning a major change to its baseline models that will affect the entry-level price of the upcoming Pixel 11 lineup.

Why This Matters

By moving its major hardware event to mid-August for the second consecutive year, Google launches the Pixel lineup earlier than it traditionally did. This schedule brings the product announcements ahead of several flagship smartphone launches expected later in the year. The earlier timeframe also gives Google additional time to market the Pixel lineup before the year-end holiday shopping season, when smartphone sales typically accelerate.

Price Leaks: Base Storage Doubles alongside Higher Entry Prices

One of the most significant rumored changes affecting the Pixel 11 series is the removal of the traditional 128GB storage option. Instead, Google's base Pixel 11 models will reportedly start at a minimum capacity of 256GB.

While buyers will technically receive twice the starting storage, this shift will effectively raise the entry price of the phone. Leaked European and U.K. pricing from the Dealabs report suggests a consistent increase of roughly €100 across the lineup due to this higher starting storage configuration:

• Pixel 11 (256GB Base): Slated to start at €999 in continental Europe and £879 in the United Kingdom. For comparison, the previous 128GB baseline model started at €899.

• Pixel 11 Pro: Reportedly starts at €1,199 / £1,079.

• Pixel 11 Pro XL: Expected to launch at €1,399 / £1,279.

• Pixel 11 Pro Fold: Google's next-generation premium foldable is rumored to start at €1,999 / £1,799.

Colorways: Specific Options and Storage Restrictions

The report from Dealabs has also uncovered the specific color choices expected for each model. According to the leak, high-capacity versions may face some color limitations depending on the device tier.

The rumored color distribution includes:

• Base Pixel 11: Available in Light Sterling, Midnight Haze, Fuchsia, and Moss.

• Pixel 11 Pro & Pro XL: Offered in Light Fog, Midnight Haze, Dune, and Pine.

• Pixel 11 Pro Fold: Expected to come in a more limited selection of Midnight Haze and Pine.

• Storage Limitations: The Dealabs leak specifically suggests that the top-tier 1TB versions of the Pro and Pro XL devices will only be available in the Midnight Haze colorway.

Expected Design Changes and Gemini AI Integration

Beyond prices and colors, recent industry leaks point toward subtle design adjustments across the devices. The standard Pixel 11 is expected to feature narrower bezels and a redesigned, sleek black camera bar on the back panel. Supply-chain reports also suggest the Pro model will sport a thinner profile, while the Pro Fold targets a lighter overall weight and a redesigned camera bump.

On the software front, Google is widely expected to showcase new Gemini-powered AI features alongside the new hardware. AI has become a major focus of Google's recent hardware launches, making additional software announcements a strong possibility for this year's event. The showcase may provide key insights into how Google's next-generation AI features integrate with its upcoming devices.

Conclusion

The rumored updates for the August 12 event represent an important transition for the Made by Google brand. By upgrading the base configuration to 256GB, Google repositions its lineup closer to premium tiers, balancing a higher starting price against double the entry-level storage capacity. Google is expected to officially confirm the Pixel 11 lineup, pricing, market availability, and its new ecosystem-wide AI features during the August 12 presentation.

Source URLs:

1. [https://techcrunch.com/2026/07/07/googles-pixel-event-is-set-for-august-12/]

2. (https://seekingalpha.com/news/4612018-googles-pixel-11-features-higher-starting-price-removal-of-low-storage-model-report)